WHAT IS INSTAGRAM ADVERTISING
Instagram Advertising is a method of paying to the post sponsored content on the instagram platform to reach the larger and more targeted audience. In current times Instagram Advertisements have gained a huge pace and a lot of products , services and companies are marketed on the platform.
INSTAGRAM- ONE OF THE BEST PLATFORM TO ADVERTISE
Although Instagram does not have that many active as compared to its parent company (FB) but still INSTAGRAM is the best platform to advertise because of its more youth youth users and higher ROI. Youth, as rightly said , are the future of everything and therefore attracting them will definitely help the companies to develop a strong customer base.
HOW CAN WE ADVERTISE ON INSTAGRAM
We can advertise our products , services , companies on INSTAGRAM through
a) Using Instagram Platform
1)Photo Post - This method is the most common and involves just posting a photo and sharing / resharing it to other parties.
2) Sponsored Ads - It is a great way to guide the customers towards the business website as it generally includes a button like shop now , learn more etc.
3) Mapped/Guided ads - This method involves use of tags and guide the audience towards the business profile.
4) Video and IGTV ads - IGTVs and REELS have been a great addition in instagram in recent times and it has become a way to advertise your products by creating the videos and posting them.
5) Story Ads- You can start to build your customer base by putting stories about the products.
b) Hiring a brand embassador - If you wish to advertise on a large scale on instagram and you have a good budget, you can hire a brand embassador for the advertisement of your product . Eg Disha Patani promoting Pepsi on instagram page.
IS INSTAGRAM Right For Your Business
Instagram as a mode of odvertisement can be perfect and can be a waste for you depending upon our business. For example Instagram is a great platform to advertise everyday goods like clothes , household goods etc but if a person tries to advertise construction material like cement or tiles, it might not attract a large audience.
How much INSTA ADs Costs
A really tough question to answer as Instagram has something to offer for every budget. Advertisements thorugh brand embassadors are the most expensive ways but you can get free advertisements too if you choose photo post method. You can easily check different offers on the instagram handle easily.
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