"NEVER STOP TESTING AND YOUR ADVERTISING WILL NEVER STOP IMPROVING" is an adage that every marketer is taught about. We come across various changes in our daily life whether on television or on social media or in newspapers. Advertisement has become such an essential way to expand our business that is said that it is said "The man who stops advertising to save money is the man who stops his clock to save time".
We all know how important advertising is, but have you ever thought what makes advertisement called good advertisement. A simple advertisement giving proper description about the product which persuade consumer to buy the product and the most important, have memorizing value is said to be a good advertisement. Sounds quite conceptual..... Right??? Let's understand with some examples.
Here, in the advertisement, Khali advertising Ambuja Cement is one of the best thing that the company could do. Involvement of The Great Khali who is known for his strength and power all over the world, gives a classic description about the product in a very entertaining way with a lasting impact on the viewer. This is HOW GOOD ADVERTISEMENTS LOOK LIKE.
Rahul David advertising CRED is one of the best advertisements of the recent times. Dravid who is known for his patience on and off the field is shown having anger issues which comes as a surprise for the viewers. Through this ad, CRED indicated how traditional credit card bill payment process can be irritating. This gave a proper description about the product with a surprise package of INDIRANAGAR KA GUNDA which makes it an example of HOW GOOD ADVERTISEMENTS LOOK LIKE.
Center fresh always come up with entertaining ads and this was one of the best among them. Quite funny and the one which could attract the customers.
Now let us look at some advertisements in the poster format.
Virat Kohli is one of the fittest sportsperson and is also the most followed cricketer in the world. The poster of one8 advertising with Virat Kohli is a great idea. Apart from it, see the neatness and simplicity of the poster without any background and an easily understandable font. This is HOW GOOD ADVERTISEMENTS LOOK LIKE.
NOW LET'S LOOK AT WHAT MISTAKES WE HAVE TO AVOID WHILE PREPARING ADVERTISEMENTS.
We all must have seen advertisement posters of big bazaar. Ask yourself a question, do you ever read it properly?? The answer is NO... Right??
I will tell you the reason. It is always overfilled, generally inappropriate color & font and sometimes inappropriate print. These are the mistakes you have to avoid while designing a poster. So this is NOT THE WAY HOW GOOD ADVERTISEMENTS LOOK LIKE.
When I watched this ad, I really thought that did Salman know what he did. No relation of the ad with the product. Only 1 appreciable thing... Salman has improved his dance in the lockdown...LOL
Let's see some other such ads so that you get to know what things should be avoided while advertising.
So these are small things that decide whether your advertisement is considered as brilliant or is just a meme material for social media platform. I hope I was able to clarify your queries.
Interesting read!
Amazing😇